A Social Media Strategy Is Now Not An Option
Over 45M social media users in the UK
67% of the UK population use social media
39M users are using mobile devices
96% have been active within the past month
77% users actively contribute to social media
Ave user spends 100 mins a day on social media
78% of social media users use Facebook
Ave user spends 40 mins looking at You Tube
Build Trust & Reputation
People consume information in an entirely different way now. We used to browse through newspapers, catalogues, and encyclopedias in search of the topic on our mind. Now, we expect to have platforms tell us what we want to know, and to quickly get the gist of multiple topics at once from many business sources.
When it comes to information, people like to know, know now, and know quickly. Social media works because it meets the users need to quickly see the content they are interested in and gain authority.
If your business is publishing relevant, up-to-date and useful content regularly across a variety of social media platforms you will soon gain a loyal following. You build trust and reputation with that following who in turn share your posts with others across their network.
Why Social Media Works
Social media is a modern phenomenon. Social media works because it is widely used, relatively intuitive, and very versatile. It supports a wide range of media, and can be used for just about any topic in life that you can think of. In terms of businesses, social media works because of its targeting, visual element, and convenience.
As a business it doesn't matter if you have just one person or a whole marketing team, when used properly social media gives you access to a whole target audience all willing to read, like and share content.
Social media is no longer associated with just friends and fads. It has permeated our culture, and is used by people to make decisions, obtain information, and get their needs met. The experts at Pozitive Media will get your business alive on social media.