Drive Clients On Demand With Pay-Per-Click Ads
PPC works with small budgets
There are no long term contracts
Adverts can be target specific
You can easily test different ads and offers
You can advertise alongside larger competitors
Results are measurable
You can quickly adjust your message
PPC is instant switch on and go
Instant Measurable Results
The great news about pay-per-click (PPC) is how is has grown and evolved to meet it's users demands. The main platforms like Google and Facebook have sophisticated filters allowing you to target your audience. Unlike old fashioned directories you know your adverts will be placed in front of people searching in real time today.
The same platforms now also provide excellent reporting tools. Not simply "we sold 200 directories", but nowadays we can provide detailed profiles of those who clicked on your advert.
With fixed budget advertising campaigns this means Pozitive Media Ad Experts can provide you with measurable results. By understanding the profiles of those clicking on your ads (age, location, preferences, devices etc) we can tailor your ads for best return.
How Pay-Per-Click Works
Pay-per-click (PPC) is a form of advertising where you set a budget on any given platform and only pay when someone clicks on your advert. When someone clicks on your advert you pay the current cost-per-click (CPC) from your budget until your budget is depleted at which time you need to top-up your budget to keep advertising.
PPC is extremely popular as platforms such as Google and Facebook have refined their advertising criteria now allowing users to target new clients by age, gender, area, areas of interest and much more.
Whilst PPC is a great way to generate new clients, setting up a successful campaign takes experience. Keyword research, responsive ad copy, creating ad groups, landing pages and quality ad scores will all play a part in the success of any PPC campaign.